After working with many marketing, PR, and creative teams, we've learned what really matters when it comes to content management. Here's what teams consistently tell us they love most about working with DNA—insights that might just transform how your team approaches content collaboration.

1. Unified Content Experience: Streamline Every Workflow

Teams consistently tell us that having everything in one place changes their entire working dynamic. When news, content, and media assets live together in a single hub, everyone stays aligned, informed, and on brand without the usual coordination chaos.

The difference is night and day. Picture this: Right now, your creative team might use one platform, PR has their tools, and marketing has theirs. Now everyone works from the same source, and you actually know what each other is doing. We know, pretty incredible.

This unified approach eliminates the confusion that comes from scattered content across multiple platforms. Teams report better coordination, fewer duplicate efforts, and significantly improved brand consistency across all their communications.

2. Effortless Content Discovery and Asset Management

Finding content shouldn't take up hours of your day. Teams love that they can locate any asset instantly, whether it's a logo from last year's campaign or a press image uploaded yesterday. Our DNAi smart search functionality means no more digging through endless folder structures or asking colleagues where they saved that important file.

The impact on productivity is immediate. Teams report saving hours each week simply by being able to find and share assets without friction. 

This efficiency extends beyond just finding files—teams can quickly share assets across departments, with external partners, and with media contacts without the usual technical barriers.

3. Powerful Collaboration Across Teams and Departments

Real-time collaboration shouldn't require multiple platforms and endless email chains. Teams need collaboration tools that actually work the way they think, and that's exactly what DNA Studio provides.

Creative, marketing, and PR teams can work together on projects within one platform, removing the communication barriers that typically slow down content production. Comments, approvals, and feedback happen in real-time, all in one organised space.

"We've gone from 30-email chains with disorganised feedback, not knowing where the latest version was, or if the feedback even applied to the latest version," notes one agency content lead. "The difference in my day-to-day work is remarkable."

4. Fewer Tools, More Content: Reduce Complexity

Tool fatigue is real, and teams are exhausted by managing multiple logins, integrations, and platforms just to complete one campaign. DNA addresses this by consolidating essential functions into a single, comprehensive platform.

Modern content platforms recognise that simplicity drives productivity. Teams appreciate having fewer systems to manage, which means less admin overhead and more time for actual content creation.

Aira’s CMO recently told us their internal content hub was a ‘game-changer.’ Their team has less admin and an easy-to-use platform that will grow with them.

5. Seamless Multi-Channel Publishing Made Simple

Publishing content across multiple channels shouldn't require copying and pasting into different platforms. Teams love being able to distribute news, campaigns, and updates everywhere from a single dashboard, ensuring consistent messaging while saving substantial time.

Whether it's updating a newsroom, sharing content with media contacts, or coordinating global campaigns, everything happens from one place. This centralised approach eliminates the risk of inconsistent messaging and ensures nothing falls through the cracks.

“Our easyJet media centre is often complimented by media,” says easyJet’s PR Director, Anna Knowles. “It’s flexible and concise and really easy to use. With the amount of content we produce, DNA packages it up perfectly and has the ability to download in different languages and formats to work across owned and earned channels.”

6. Personalised Content Delivery for Every Audience

Different audiences need different content, and teams love having built-in personalisation tools that make targeting and segmentation straightforward rather than complicated. Whether you're reaching journalists, internal stakeholders, or global teams, DNA's targeting capabilities ensure the right content reaches the right people.

This personalisation extends beyond just audience segmentation—teams can customise how content appears, what information is highlighted, and how audiences interact with their materials. The result is more effective communication and higher engagement rates.

7. Deep Insights Through Analytics and Reporting

Data-driven teams need more than basic metrics. They love DNA's comprehensive analytics that track engagement, measure content performance, individual user engagement and provide actionable insights for optimising future strategies.

Understanding what resonates with your audience shouldn't require a degree in data analysis. DNA's reporting provides clear, actionable insights that help teams make informed decisions about their content strategy.

You can see who on your team is using what content, what journalists are interested in your stories, and maintain security by seeing all the visitors on your site.

8. Flexible Workflow Automation for Speed and Scale

Digital workflow benefits become most apparent when teams can automate repetitive tasks without losing the human touch. Teams love how DNA handles routine processes—like approvals, scheduling, and notifications—automatically, freeing them to focus on creative and strategic work.

This automation scales with team needs, handling everything from simple approval chains to complex multi-market campaigns. The flexibility means workflows can adapt to team preferences rather than forcing teams to adapt to rigid systems.

The Bigger Picture

What teams consistently tell us is that DNA doesn't just improve their content management—it transforms how they work together. When tools get out of the way, teams can focus on what they do best: creating compelling content that drives results.

The platform succeeds because it was built by content professionals who understand the real challenges teams face daily. Every feature exists to solve genuine problems, not to add unnecessary complexity.

For teams ready to move beyond content chaos and tool fatigue, DNA offers a unified approach that supports both creativity and efficiency. The result is better content, stronger collaboration, and teams who actually enjoy their content workflows.

Ready to see what your team could accomplish with a unified content platform? Learn more about how DNA can transform your content operations by booking a demo here.

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