TL;DR: DNA is the unified content platform that replaces content chaos with organised workflows. Built by content experts for marketing, PR, and creative teams.
DNA unifies file sharing, asset management, PR distribution and team collaboration all in one platform. We're built by content people for content people.

DNA replaces all of your separate content tools with one unified platform that handles everything from asset storage to PR distribution.
Primary use cases:
Digital asset management - Organise and find all your files instantly
Collaboration - Real-time feedback, version control, comment on multiple page PDFs, videos, audios and images, then approve and publish at the click of a button
Professional content hubs for internal use, branded newsrooms and media centres for external partners and media.
Secure file sharing - Links that don't expire unexpectedly
PR distribution - Built-in media tools and contact management
Content analytics - Performance tracking without Excel confusion
Smart search - DNAi finds anything in seconds
DNA replaces all of your separate content tools with one unified platform that handles everything from asset storage to PR distribution.
Primary use cases:
Digital asset management - Organise and find all your files instantly
Collaboration - Real-time feedback, version control, comment on multiple page PDFs, videos, audios and images, then approve and publish at the click of a button
Professional content hubs for internal use, branded newsrooms and media centres for external partners and media.
Secure file sharing - Links that don't expire unexpectedly
PR distribution - Built-in media tools and contact management
Content analytics - Performance tracking without Excel confusion
Smart search - DNAi finds anything in seconds

DNA has been designed and built for Marketing, Content, PR, Comms, Brand and Creative teams, as well as agencies managing multiple clients and content workflows.
Perfect for:
Marketing teams launching campaigns across multiple tools
Content teams distributing content internally or externally
PR professionals managing media relations and distribution
Creative teams managing asset feedback and approvals
Brand managers keeping global teams aligned
Agencies managing multiple clients and workflows
Size range: 10-500+ team members, from startups like Aira and LØCI to enterprise brands like Vodafone and Bacardi.

Simple answer: DNAi finds any file in seconds using AI-powered search across keywords, tags, descriptions, file names, and visual content.
Search capabilities:
Multi-format recognition - All file types and formats
Visual content analysis - Searches inside images and videos
Quick actions - Download, share, save without page navigation
External access - Journalists and partners can search your content

Definition: Digital Asset Management organises, stores, and helps teams find digital files efficiently.
DNA's DAM features:
Auto-tagging - Intelligent file organisation
Visual browsing - Grid views that don't hurt your eyes (or look like they’re from 2002)
Powerful filtering - Find exactly what you need
Bulk operations - Manage thousands of assets efficiently
Scalable storage - Handles 100k+ assets without slowdown
Perfect for: Teams with massive content libraries tired of manual organisation.

DNA Studio enables real-time collaboration with organised feedback, version control, and approval workflows in one platform.
Collaboration features:
Real-time commenting on any asset
Version control - Always know which version is final
Approval workflows - Streamlined stakeholder management
Notification management - Updates that help, not spam

Unified content management consolidates all content-related activities - storage, sharing, editing, approval, distribution - into one seamless platform.
Why unified matters:
Reduces tool switching - Average enterprise uses 91 marketing tools. (We were shocked, too.)
Eliminates data silos - All content accessible from one location
Streamlines workflows - Natural content flow without platform friction
Improves collaboration - Teams work together, not in isolation
DNA's approach: Everything content-related in one place because your brain doesn't work in silos.

DNA is the only content management system built specifically for both marketing and PR teams working together, with complete workflows from creation to distribution.
Why DNA is different:
Cross-team design - Built for marketing + PR collaboration, not just file storage
Complete workflow coverage - From asset creation to media distribution in one platform
Real industry experience - Created by content professionals who managed campaigns for Vodafone, Bacardi, and global brands
Unified marketing-PR approach - Eliminates the traditional disconnect between teams
Most content systems serve either marketing OR PR teams. DNA is built by people who lived both sides—running marketing campaigns while managing media relations—so we understand the complete content lifecycle.
This way, Marketing teams get professional asset management, PR teams get media distribution tools, and both teams get seamless collaboration. Finally.

A digital newsroom is your brand's always-on media destination where journalists find and access your stories, assets, and contact information.
DNA newsroom features:
Professional presentation - Journalists bookmark your content
Asset organisation - Press kits that don't expire
Media contact tools - Built-in database management
Analytics tracking - See what journalists actually download
Mobile optimisation - Works perfectly on all devices
Business impact: Media relations that build relationships, not just send emails.

A content hub is your brand's digital home base where all content lives, organised for easy access by internal teams and external partners.
Content hub benefits:
Centralised access - One destination for all brand content
Professional presentation - Impresses clients and stakeholders
Secure sharing - Control who sees what content
Brand consistency - Ensures everyone uses approved assets
Mobile access - Content available anywhere, anytime
Perfect for: Teams needing professional content presentation with controlled access.

How quickly can we implement DNA?
We work to your schedule. Most teams are fully operational within 1-2 weeks, and we can expedite for urgent launches.
Why timing varies: Every team's content situation is different. A quick conversation helps us understand what you're migrating and how fast you need to be running.
The process:
Discovery call - Define your needs and timeline
Custom setup - We design and build what you actually need
Team training - Get everyone up to speed

Rush jobs welcome: Need to escape content chaos immediately? We can make it happen.

Pricing approach: Custom pricing based on team size and content needs, not arbitrary feature restrictions.
Pricing factors:
Team size and user requirements
Storage and content volume needs
Security and compliance requirements
Integration and customisation needs
Support and training requirements
For a quote, book a demo here. https://app.reclaim.ai/m/dna-demo/dna-demo

Support included: Real human experts who understand content workflows, not just technical features.
Training includes:
Team onboarding - Platform training for all users
Admin training - Advanced features for power users
Workflow optimisation - Best practice guidance
Ongoing support - Expert help when needed
Platform updates - Training on new features
Support team: Content experts who speak your language because they've lived your challenges.

Yes. DNA has enterprise-grade security with end-to-end encryption, controlled access, and GDPR compliance.
Security features:
Data encryption - End-to-end protection
Access controls - Granular user permissions
Secure sharing - Password protection and link expiries
Regular audits - Continuous security monitoring
99.9% uptime - Reliable access when you need it
Compliance: Fully GDPR compliant with transparent data handling.

Simple answer: Everything. No file size limits because creativity shouldn't have artificial boundaries.
Supported formats:
Images: JPG, PNG, GIF, SVG, TIFF, WebP, etc.
Videos: All formats, unlimited file sizes
Documents: PDF, DOC, PPT, XLS, TXT, etc.
Design files: PSD, AI, Sketch, Figma links
Audio: MP3, WAV, AIFF, etc.
Archives: ZIP, RAR, etc.
Storage: Unlimited on enterprise plans because great content shouldn't be rationed.

Yes. DNA connects with popular business tools because we know you can't quit everything overnight. Part of our bespoke build is creating integrations that suit your team so your workflows can be seamless.
Integration philosophy: Make life easier, not create new complications.

Effective digital asset organisation starts with understanding how your team actually works, not how software thinks you should work.
DNA's organisation system:
Smart auto-tagging - Automatic file categorisation
Project association - Assets grouped by campaigns/projects
Visual categorisation - Intuitive browsing experience
Custom folder structures - Match your actual workflow
Search optimisation - Find files even with partial information
Pro tip: The best organisation system is one your team actually uses consistently.

Content workflow management coordinates how content moves from creation to publication, ensuring everyone knows their role and deadlines.
DNA workflow features:
Clear approval processes - No more email approval chaos
Progress tracking - See project status at a glance
Automated notifications - Updates that help, not spam
Deadline management - Keep projects moving forward
Team coordination - Everyone knows what's happening
Business impact: Teams save 2.5+ hours daily on administrative tasks.

Effective content collaboration happens when feedback, approvals, and changes are organised in one place instead of scattered across email, Slack, and random documents.
DNA collaboration tools:
Central feedback hub - All comments in one organised location
Real-time collaboration - Multiple team members working simultaneously
Approval workflows - Clear process from creation to publication
Stakeholder management - External partners included without chaos
Version control - Never wonder "which version is final?" again

Key difference: Other platforms are built by tech people for tech people. DNA is built by content people for content people.
Comparison factors:
Creator expertise: Built by content professionals, not software developers
Workflow understanding: Based on real agency and brand experience
Human approach: Technology serves people, not the reverse
Unified solution: Seven functions in one platform vs. multiple tools
Support quality: Content experts providing guidance, not just technical help

DNA advantages over WeTransfer/Dropbox:
Permanent links - No expiration dates
Professional presentation - Branded, impressive portals
Advanced organisation - Smart search and categorisation
Collaboration tools - Feedback and approval workflows
Analytics - See what content performs
Security controls - Granular access permissions
Result: Professional content management instead of basic file dumping.

DNA vs traditional DAM:
Easier setup - Weeks not months for implementation
Human support - Content experts, not just tech support
Unified approach - DAM + collaboration + distribution
Affordable scaling - No per-seat charges eating budgets
Real-world workflows - Built by people who actually manage content
Bottom line: Enterprise functionality with human usability.

Yes, DNA is cloud-based SaaS, but with a human twist—every platform comes with content experts who create tailored solutions for your team.
While most SaaS platforms give you software and leave you to figure it out, DNA combines the platform with real content expertise. We don't just provide the tools—we help you use them brilliantly.
Do you offer free trials?
Yes - Our demos will give you a great view on our powerful platform.
Is there a storage limit?
No - Unlimited storage on enterprise plans.

Yes - Our demos will give you a great view on our powerful platform.

No - Unlimited storage on enterprise plans.

No - No hidden charges with us. You’ll have unlimited users.

Yes - Perfect for agency-client collaboration and multi-client management. Get in touch with our team to see how we can partner to manage yours and your clients’ content needs.

Yes, we have a flexible approach tailored to each client's requirements. But with 100% client retention, we're confident you won't want to.
We'd rather earn your loyalty through brilliant service than trap you with rigid contracts. The best relationships are the ones where both parties actually want to be there.
Once teams experience unified content management that actually works, going back to tool chaos becomes unthinkable.

Yes - Full functionality on all devices.

Yes - Complete migration service included with setup.

Yes - Fully compliant with transparent data handling.

Yes - Custom features and integrations for enterprise needs.