More content, fewer tools.
More creativity, less admin.
More collaboration. Less friction.
Welcome to your DNA
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DNA is the custom platform that gives marketing and PR teams their sanity back.
We build your branded content hub, newsroom, or media centre, then manage it for you. Because your content deserves better than another generic SaaS tool.
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Track asset usage, media engagement, and content performance with 360° analytics. Know what´s working, what´s not, and make data-driven content decisions instead of guessing.
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Create beautiful newsrooms, media centers, and brand portals that teams and media love to use.
Intelligent keyword and tag recognition across all file types means you´ll find what you´re looing for in seconds.
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Share more and keep everyone aligned and on brand. One platform for all your news, content & media.
Reality: “I spend more time finding files than creating campaigns.”
DNA Magic: Finde anything instantly. Share everything effortlessly.
Your Win: More content. Fewer tools.
Reality: “Journalist cant´t access our stuff, so they don´t use our stuff.”
DNA Magic: One beautiful destination. All stories. Perfect access.
Your Win: More creativity. Less admin
Reality: Feedback comes from everywhere. Chaos kills creativity.”
DNA Magic: Comment, approve, publish in one place. Finally.
Your Win: More collaboration. Less friction.
Saved per day in admin
Diverted from the swear jar
Less coffee needed
Because someone has to answer"
which version is final?" once and for all.
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This comprehensive guide explores how unified content platforms eliminate tool chaos and help teams focus on creating brilliant content that drives results.
This essential glossary cuts through content management jargon to give you 50 practical definitions that actually matter to your daily work.
After working with marketing, PR, and creative teams globally, we've discovered exactly what makes content management work—and what drives teams crazy.
The brand-journalist relationship keeps changing. Today's successful media outreach isn't about blasting press releases—it's about building partnerships that work for both your goals and the journalist's need for compelling content.
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Book a personalised demo to see how DNA can eliminate chaos and deliver results for your team.
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